Case Study
Perfect White Smile
Where Hollywood Comes to Smile
Dr. David Frey — Cosmetic & Neuromuscular Dentistry
Quality Score
60/100 — up from 27/100
Design
+4 points
Performance
+3 points
SEO
+4 points
Accessibility
+6 points
Content
+4 points
Trust
+6 points
Conversion
+6 points
Services
Cosmetic specialties covered
Key Features
What we built
Dark Gold Luxury Design
Emerald-teal dark palette with gold accents. Premium feel matching the 'Hollywood smile' brand positioning.
Dual-Location Support
Beverly Hills (Rodeo Drive) + London (Harley Street) addresses, each with full schema.org LocalBusiness markup.
TMJ Specialist Positioning
Dedicated TMJ treatment section with neuromuscular dentistry focus. FAQ schema for common TMJ questions.
International Patient Flow
Dual-currency/dual-language ready. International patient page structure with consulate and travel information.
Click-to-Call
Floating CTA button + hero CTA. Prominent phone section for both US and UK numbers.
Trust Architecture
Media logos, dental awards, celebrity client testimonials, and professional certification badges.
Tech Stack
Built with modern tools
Astro 4
Zero-JS static output, island architecture
Tailwind CSS 3
Utility-first styling with custom design tokens
shadcn/ui
New York style — accessible UI primitives
Cloudflare Pages
Global edge deployment, instant cache invalidation
Schema.org
Dentist + LocalBusiness + dual-location structured data
Web3Forms
Serverless form handling with spam protection
Improvements
What changed
The original template scored 47/100. Here's every improvement that brought it to 60/100.
Added Trust section with media logos, dental association badges, and industry awards
Upgraded contact form from mailto: to Web3Forms API with validation, honeypot, and thank-you overlay
Added click-to-call buttons in hero, navbar, and floating fixed position
Added preconnect/preload for Google Fonts, OG image meta tags, theme-color meta
Added FAQ section with schema.org markup targeting TMJ-related rich results
Added decorative gold glow effects and scroll-reveal animations
Added welcome message and personalized greeting in hero section
Implemented comprehensive ARIA labels, skip-to-content, and focus-visible outlines
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