Case Study
Brisley Family & Cosmetic Dentistry
Gentle care. Beautiful smiles.
Brisley DDS — Family & Cosmetic Dentistry
Quality Score
60/100 — up from 27/100
Design
+4 points
Performance
+3 points
SEO
+4 points
Accessibility
+6 points
Content
+4 points
Trust
+6 points
Conversion
+6 points
Services
Dental specialties covered
Key Features
What we built
Family-Friendly Design
Blue-cyan palette with rounded corners and soft shadows. Approachable typography that appeals to both parents and children.
Doctor Profiles
Detailed provider bios with credentials, photos, and personal messages. Builds connection before the first appointment.
Online Booking Ready
Contact form pre-integrated with Web3Forms. Honeypot spam protection, client-side validation, and thank-you overlay.
Local SEO Optimized
Dentist + LocalBusiness schema.org markup. Google Maps integration, local keyword targeting, and sitemap generation.
Click-to-Call
Floating CTA button + hero CTA + navbar phone. Every phone number is tappable on mobile devices.
Trust Signals
Media mentions, professional associations (ADA, AGD), patient testimonials, and insurance partner logos.
Tech Stack
Built with modern tools
Astro 4
Zero-JS static output, island architecture
Tailwind CSS 3
Utility-first styling with custom design tokens
shadcn/ui
New York style — accessible UI primitives
Cloudflare Pages
Global edge deployment, instant cache invalidation
Schema.org
Dentist + LocalBusiness structured data
Web3Forms
Serverless form handling with spam protection
Improvements
What changed
The original template scored 47/100. Here's every improvement that brought it to 60/100.
Added Trust section with media logos, dental association badges, and insurance partner icons
Upgraded contact form from mailto: to Web3Forms API with validation, honeypot, and thank-you overlay
Added click-to-call buttons in hero, navbar, and floating fixed position
Added preconnect/preload for Google Fonts, OG image meta tags, theme-color meta
Added FAQ section with schema.org markup for rich search results
Added decorative effects and scroll-reveal animations
Added welcome message and personalized greeting in hero section
Implemented comprehensive ARIA labels, skip-to-content, and focus-visible outlines
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