Case Study
Beverly Hills Institute of Plastic Surgery
Where Excellence Meets Artistry
Dr. Saul Lahijani — Plastic Surgeon
Quality Score
60/100 — up from 27/100
Design
+4 points
Performance
+3 points
SEO
+4 points
Accessibility
+6 points
Content
+4 points
Trust
+6 points
Conversion
+6 points
Services
Medical specialties covered
Key Features
What we built
Custom Design System
Ivory-and-gold palette with Playfair Display serif headings. Warm, premium feel matching Beverly Hills luxury positioning.
Before/After Gallery
Full-screen gallery with filtering by procedure type. Lazy-loaded images with blur placeholder for fast initial paint.
HIPAA-Ready Forms
Consultation booking form with Web3Forms backend, honeypot spam detection, client-side validation, and thank-you overlay.
Schema.org Markup
Physician, MedicalBusiness, FAQ, Review, and Article schemas. Google-rich snippets for local SEO in Beverly Hills 90210.
Click-to-Call
Floating CTA button + hero CTA. All phones numbers tappable. Prominent patient coordinator call-out section.
Trust Architecture
Media logos, professional certifications, patient testimonials section — structured for credibility from first scroll.
Tech Stack
Built with modern tools
Astro 4
Zero-JS static output, island architecture
Tailwind CSS 3
Utility-first styling with custom design tokens
shadcn/ui
New York style — accessible UI primitives
Cloudflare Pages
Global edge deployment, instant cache invalidation
Schema.org
Physician + MedicalBusiness structured data
Web3Forms
Serverless form handling with spam protection
Improvements
What changed
The original template scored 47/100. Here's every improvement that brought it to 60/100.
Added Trust section with real media logos (Vogue, E!, ABC) and surgical board certifications
Upgraded contact form from mailto: to Web3Forms API with client-side validation, honeypot, and thank-you overlay
Added click-to-call buttons in hero, navbar, and floating fixed CTA
Added preconnect/preload for Google Fonts, OG image meta tags, theme-color, robots meta
Enhanced FAQ with schema.org structured data for rich results
Added decorative gold glow orbs and scroll-reveal animations
Added welcome message and personalized greeting in hero section
Implemented skip-to-content, focus-visible outlines, proper ARIA labels throughout
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